GUIDING IN LEADERSHIP

A changing world requires leadership that gets to the heart of the matter.

Guidin combines HR analytics, behavioural science and learning to make learning practical and directly relevant to workplace situations. We help both frontline staff and management to understand and strengthen people management - both in individual change situations and in broader development needs.
FOCUS AND FREE UP RESOURCES

Less can be more - also in management

The world is changing fast, and the best organisations are changing with it. Effective leadership does not come from trying to control everything, but from choosing wisely where to focus. In leadership, the 80/20 rule works well: most impact comes from focusing on the things that matter most. Guidin's method helps leaders and management to strengthen people management skills precisely where actions have the greatest impact. By moving from treating symptoms to addressing root causes, leadership becomes clearer, work becomes easier and direction is felt. It also frees up time, energy and resources for what really drives the organisation forward.

Leading change

Today, change is part of everyday life, not the exception. Management and frontline staff succeed in change by supporting people at the right time, breaking down barriers and building trust. With Guidin's methodologies, coaching and dashboards, we help spot the moments that matter most and support teams through the stages of change.

OUR SOLUTION

Succeed in leadership with Guidin.

Make sure your changes are successful

Successful change is not just about good planning, it is about getting people on board. We help change leaders understand the human side of change and manage it on a day-to-day basis - proactively and systematically.

With Guidin's data, management and frontline staff get regular insights into how the change feels to staff: what the emotional climate is in each group, where friction arises and what skills are needed to make the change a success.

With Guidin, managing the human side of change becomes a natural part of everyday life, not an extra task in the midst of a rush. At the same time, we support communication and leadership so that change is proactive and focused on the right things - not just reacting to problems.

Our approach is solution-focused and people-centred. We draw on researched frameworks such as the ADKAR model, but put them into practice in a clear and fluid way.


Examples of changes we can support:

Turning goals into concrete action

Guidin's coaching supports the organisation's strategy and develops leadership on a day-to-day level. Objectives are directly linked to current challenges so that learning leads to concrete results.

We use data collected from the work community and metrics developed by our organisational psychologists. Because change is only visible when it is felt in everyday life, we offer a 100% satisfaction guarantee for our coaching.

  • Strategic direction - how to drive change towards objectives?
  • Models of action - how to deal with challenging situations in everyday life?
  • Barriers and enablers - what needs to be dismantled or strengthened?
  • Interaction - how to build trust and commitment?

Better decisions with HR data

With Guidin's metrics, you can quickly and easily outline the essentials of your organisation's situation. Real-time analysis and clear data views help you understand where to focus your leadership and frontline work.

Guidin is not a traditional survey tool. It is a constantly evolving measurement tool that combines human scientific understanding with the basic principles of modern management. Guidin turns data into understanding - and understanding into action.

  • Experience of change - what factors prevent or support change?
  • Emotional climate - what kind of emotions are there in the workplace right now?
  • Strategic competences - how well do you have the necessary skills?
  • 360° feedback - a multifaceted view on leadership and collaboration
OUR SATISFIED CUSTOMERS

Results that matter - our customers tell us.

Below you will find a selection of organisations from different industries that have used Guidin to strengthen leadership, streamline everyday life and successfully manage change. Click on the logo to read more about their experiences.
THE REAL MEASURE OF WORKING LIFE: PEOPLE'S EXPERIENCE

People decide, facts confirm

70%

change projects fail when the people's perspective is ignored.
McKinsey & Company 2020

100%

about change creates fears, concerns and coffee-table discussions. Whether you like it or not.
Guidin, Measuring the experience of change, 2024

LET'S DO A TEST...

Do you recognise these patterns of thinking?

Do you recognise these traditional ways of thinking - and what if you looked at them from a new angle?
Traditional model
Guidin's model
vs
Emotions are difficult and vague

Emotions cannot be measured or dealt with in any meaningful way, so talking about them is ignored.

Emotions can be put into words and measurements

When feelings are made concrete, they are easier to discuss and learn about together. Guidin models the emotional climate in clear curves and metrics that even engineers appreciate.

Resistance to change is a problem that must be eliminated

Resistance slows down change and should not be given too much weight.

Resistance to change is a valuable data point

Resistance to change often reflects stress, lack of clarity or a need to be heard. The insight Guidin provides helps to lead change more effectively.

Coaching means taking a break from the work routine

The training takes you out of your everyday life to learn common things, which you can apply to your everyday work.

Coaching is born out of everyday phenomena

Guidin's coaching is based on the organisation's own measurement results and current situations. The training focuses on the phenomena that the work community faces on a daily basis.

The frontline workers know how to implement change

The frontline workers are used to taking responsibility and they will get the job done, even if change is difficult.

Support is also needed for front-line workers

Guidin's model recognises that first responders are often under pressure from two directions. Their feelings and stresses need to be taken seriously - they too need space to deal with change and support to get through it.

FEEDBACK ALONG THE WAY

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