--- title: Home page --- [![Guidin_logo_primary](https://guidin.com/hubfs/Guidin_logo_primary.svg "Guidin_logo_primary")](https://guidin.com/legacy?hsLang=en) - [Home](https://guidin.com/en/) - [Solutions](https://guidin.com/#ratkaisumme) - [Support for change](https://guidin.com/en/ratkaisut/tuki-muutoksissa) - [Leadership training](https://guidin.com/en/ratkaisut/esihenkil%C3%B6valmennus) - [Employee surveys](https://guidin.com/en/ratkaisut/henkil%C3%B6st%C3%B6kyselyt) - [Change experience and emotional climate](https://guidin.com/en/ratkaisut/henkil%C3%B6st%C3%B6kyselyt/muutoskokemus) - [Strategic capabilities and 360° peer reviews](https://guidin.com/en/ratkaisut/henkil%C3%B6st%C3%B6kyselyt/strateginen-osaaminen) - [Pricing and ordering](https://guidin.com/en/ratkaisut/henkil%C3%B6st%C3%B6kyselyt/hinnoittelu) - [About](https://guidin.com/en/meist%C3%A4) - [For partners](https://guidin.com/en/partnereille) en - [English](https://guidin.com/en/) - [Suomi](https://guidin.com/legacy) [Contact](https://guidin.com/en/yhteystiedot?hsLang=en) [Book an appointment](https://guidin.com/en/varaa-tapaaminen?hsLang=en) - [Home](https://guidin.com/en/) - [Solutions](https://guidin.com/#ratkaisumme) - [Support for change](https://guidin.com/en/ratkaisut/tuki-muutoksissa) - [Leadership training](https://guidin.com/en/ratkaisut/esihenkil%C3%B6valmennus) - [Employee surveys](https://guidin.com/en/ratkaisut/henkil%C3%B6st%C3%B6kyselyt) - [Change experience and emotional climate](https://guidin.com/en/ratkaisut/henkil%C3%B6st%C3%B6kyselyt/muutoskokemus) - [Strategic capabilities and 360° peer reviews](https://guidin.com/en/ratkaisut/henkil%C3%B6st%C3%B6kyselyt/strateginen-osaaminen) - [Pricing and ordering](https://guidin.com/en/ratkaisut/henkil%C3%B6st%C3%B6kyselyt/hinnoittelu) - [About](https://guidin.com/en/meist%C3%A4) - [For partners](https://guidin.com/en/partnereille) [Contact](https://guidin.com/en/yhteystiedot?hsLang=en) [Book an appointment](https://guidin.com/en/varaa-tapaaminen?hsLang=en) Rich text area that allows you to add new HTML or text content as desired. GUIDING IN LEADERSHIP # A changing world requires leadership that gets to the heart of the matter. Guidin combines HR analytics, behavioural science and learning to make learning practical and directly relevant to workplace situations. We help both frontline staff and management to understand and strengthen people management - both in individual change situations and in broader development needs. [Support for change](https://guidin.com/ratkaisut/tuki-muutoksissa?hsLang=en) [Leadership training](https://guidin.com/ratkaisut/esihenkil%C3%B6valmennus?hsLang=en) [Employee surveys](https://guidin.com/ratkaisut/henkil%C3%B6st%C3%B6kyselyt?hsLang=en) FOCUS AND FREE UP RESOURCES ## Less can be more - also in management The world is changing fast, and the best organisations are changing with it. Effective leadership does not come from trying to control everything, but from choosing wisely where to focus. In leadership, the 80/20 rule works well: most impact comes from focusing on the things that matter most. Guidin's method helps leaders and management to strengthen people management skills precisely where actions have the greatest impact. By moving from treating symptoms to addressing root causes, leadership becomes clearer, work becomes easier and direction is felt. It also frees up time, energy and resources for what really drives the organisation forward. ### Leading change Today, change is part of everyday life, not the exception. Management and frontline staff succeed in change by supporting people at the right time, breaking down barriers and building trust. With Guidin's methodologies, [coaching](https://guidin.com/ratkaisut/esihenkil%C3%B6valmennus?hsLang=en) and [dashboards](https://guidin.com/ratkaisut/henkil%C3%B6st%C3%B6kyselyt/muutoskokemus?hsLang=en), we help spot the moments that matter most and support teams through the stages of change. ### Managing the emotional climate The team atmosphere is reflected in how people cope, learn and succeed. Management and frontline staff influence the emotional climate by identifying feelings early, talking openly about issues and leading by example, even when things are difficult. With Guidin's methods, [coaching](https://guidin.com/ratkaisut/esihenkil%C3%B6valmennus?hsLang=en) and [measurement tools,](https://guidin.com/ratkaisut/henkil%C3%B6st%C3%B6kyselyt/muutoskokemus?hsLang=en) we make the emotional climate visible and support skills that build trust and the energy to do well. ### Managing skills Skills matter, but they do not develop by themselves. Management and front-line staff succeed when they know how to identify key competences, turn them into concrete skills and support learning as part of their daily work. With Guidin's methodologies, [coaching](https://guidin.com/ratkaisut/esihenkil%C3%B6valmennus?hsLang=en) and [measurement tools](https://guidin.com/ratkaisut/henkil%C3%B6st%C3%B6kyselyt/strateginen-osaaminen?hsLang=en), we help to make competence development clear, focused and genuinely alive in everyday life. OUR SOLUTION ## Succeed in leadership with Guidin. Support for change Leadership training Guidin survey platform and dashboard ## Make sure your changes are successful Successful change is not just about good planning, it is about getting people on board. We help change leaders understand the human side of change and manage it on a day-to-day basis - proactively and systematically. With Guidin's data, management and frontline staff get regular insights into how the change feels to staff: what the emotional climate is in each group, where friction arises and what skills are needed to make the change a success. With Guidin, managing the human side of change becomes a natural part of everyday life, not an extra task in the midst of a rush. At the same time, we support communication and leadership so that change is proactive and focused on the right things - not just reacting to problems. Our approach is solution-focused and people-centred. We draw on researched frameworks such as the ADKAR model, but put them into practice in a clear and fluid way. **Examples of changes we can support**: - [The period after the change negotiations](https://guidin.com/inspiraatio/muutosneuvotteluiden-haasteet-nain-onnistut?hsLang=en) - [A new strategy](https://guidin.com/inspiraatio/strategian-jalkauttamisen-haasteet-nain-onnistut?hsLang=en) - Developing a culture of hybrid work [Read more](https://guidin.com/ratkaisut/tuki-muutoksissa?hsLang=en) ## Turning goals into concrete action Guidin's coaching supports the organisation's strategy and develops leadership on a day-to-day level. Objectives are directly linked to current challenges so that learning leads to concrete results. We use data collected from the work community and metrics developed by our organisational psychologists. Because change is only visible when it is felt in everyday life, we offer **a 100% satisfaction guarantee for** our coaching. - Strategic direction - how to drive change towards objectives? - Models of action - how to deal with challenging situations in everyday life? - Barriers and enablers - what needs to be dismantled or strengthened? - Interaction - how to build trust and commitment? [Read more](https://guidin.com/ratkaisut/esihenkil%C3%B6valmennus?hsLang=en) ## Better decisions with HR data With Guidin's metrics, you can quickly and easily outline the essentials of your organisation's situation. Real-time analysis and clear data views help you understand where to focus your leadership and frontline work. Guidin is not a traditional survey tool. It is a constantly evolving measurement tool that combines human scientific understanding with the basic principles of modern management. Guidin turns data into understanding - and understanding into action. - Experience of change - what factors prevent or support change? - Emotional climate - what kind of emotions are there in the workplace right now? - Strategic competences - how well do you have the necessary skills? - 360° feedback - a multifaceted view on leadership and collaboration [Read more](https://guidin.com/ratkaisut/henkil%C3%B6st%C3%B6kyselyt?hsLang=en) OUR SATISFIED CUSTOMERS ## Results that matter - our customers tell us. Below you will find a selection of organisations from different industries that have used Guidin to strengthen leadership, streamline everyday life and successfully manage change. Click on the logo to read more about their experiences. ![POPBank-Guidin](https://guidin.com/hs-fs/hubfs/POPPankki-Guidin.png?width=1910&height=1000&name=POPPankki-Guidin.png) ![MFiles-Guidin](https://guidin.com/hs-fs/hubfs/MFiles-Guidin.png?width=1910&height=1000&name=MFiles-Guidin.png) ![Vincit-Guidin](https://guidin.com/hs-fs/hubfs/Vincit-Guidin.png?width=1910&height=1000&name=Vincit-Guidin.png) ![Welado-Guidin](https://guidin.com/hs-fs/hubfs/Welado-Guidin.png?width=1910&height=1000&name=Welado-Guidin.png) ![Tredu-Guidin](https://guidin.com/hs-fs/hubfs/Tredu-Guidin.png?width=1910&height=1000&name=Tredu-Guidin.png) ![Despro-Guidin](https://guidin.com/hs-fs/hubfs/Despro-Guidin.png?width=1910&height=1000&name=Despro-Guidin.png) ![Qvik-Guidin](https://guidin.com/hs-fs/hubfs/Qvik-Guidin.png?width=1910&height=1000&name=Qvik-Guidin.png) ![XAMK-Guidin](https://guidin.com/hs-fs/hubfs/XAMK-Guidin.png?width=1910&height=1000&name=XAMK-Guidin.png) ![Leanware Guidance](https://guidin.com/hs-fs/hubfs/Leanware-Guidin.png?width=1910&height=1000&name=Leanware-Guidin.png) THE REAL MEASURE OF WORKING LIFE: PEOPLE'S EXPERIENCE ## People decide, facts confirm ### 70% change projects fail when the people's perspective is ignored. McKinsey & Company 2020 ### 100% about change creates fears, concerns and coffee-table discussions. Whether you like it or not. Guidin, Measuring the experience of change, 2024 LET'S DO A TEST... ## Do you recognise these patterns of thinking? Do you recognise these traditional ways of thinking - and what if you looked at them from a new angle? Traditional model Guidin's model vs Emotions are difficult and vague Emotions cannot be measured or dealt with in any meaningful way, so talking about them is ignored. Emotions can be put into words and measurements When feelings are made concrete, they are easier to discuss and learn about together. Guidin models the emotional climate in clear curves and metrics that even engineers appreciate. Resistance to change is a problem that must be eliminated Resistance slows down change and should not be given too much weight. Resistance to change is a valuable data point Resistance to change often reflects stress, lack of clarity or a need to be heard. The insight Guidin provides helps to lead change more effectively. Coaching means taking a break from the work routine The training takes you out of your everyday life to learn common things, which you can apply to your everyday work. Coaching is born out of everyday phenomena Guidin's coaching is based on the organisation's own measurement results and current situations. The training focuses on the phenomena that the work community faces on a daily basis. The frontline workers know how to implement change The frontline workers are used to taking responsibility and they will get the job done, even if change is difficult. Support is also needed for front-line workers Guidin's model recognises that first responders are often under pressure from two directions. Their feelings and stresses need to be taken seriously - they too need space to deal with change and support to get through it. FEEDBACK ALONG THE WAY ## About us "Guidin is the most advanced change measurement tool on the market." Saara Karasvirta, CGI Lead of Change Management, Finland, Poland and Baltics "If difficult discussions are not held openly, they are held below the surface. Guidin helps change leaders to manage different change situations more effectively." Mari Jokiranta, Vincit Organisational Development Director "Of all the tools we have seen and tried in the world, Guidin is the most positive experience." Tiina Kauma and Ilona Sankkila, Tredu Development Manager and HR Specialist ### Subscribe here for a conveniently infrequent change management news package. ![Guidin_logo_negative](https://guidin.com/hubfs/Guidin_logo_negative.svg) Guidin combines HR analytics, behavioural science and learning to make learning practical and directly relevant to workplace situations. - - Customer support - [Message customer support](mailto:support@guidin.com) - [HelpCenter](https://helpcenter.guidin.com/fi) Shortcuts - [About](https://guidin.com/en/meist%C3%A4?hsLang=en) - [Meters](https://guidin.com/en/ratkaisut/henkil%C3%B6st%C3%B6kyselyt?hsLang=en) - [Coaching](https://guidin.com/ratkaisut/esihenkil%C3%B6valmennus?hsLang=en) - [Contact](https://guidin.com/yhteystiedot?hsLang=en) - [Legal](https://guidin.com/lakiasiat?hsLang=en) Copyright © 2025 Leadership as a Service Company Oy - [Privacy statement](https://guidin.com/en/lakiasiat?legals-page=privacy-statement&hsLang=en)